Did you try Kate 's "Lash Former" who gave the world a surprising commercial called "Sayonara, Mascara" in August 2018? I will explore the secret of popular popularity since it was released in August!
Makeup eyelashes to the next era
Let 's graduate makeup of the current mascara prime!
Launched in August 2018 from KATE, "Lash Former" was born with a new idea that not only the long volume but also curling is applied to the eyelash.
"Curve memory prescription" born as a result of long development
KATE discovered that eyelashes are growing downwards for about 3 people in about 4 Japanese people over many years of development.
When the eyelashes are facing downward, light is not captured in the eyes, and when the eyelashes are facing upward, light is easily taken in the eyes, so it is important to know that the eyelashes are facing upward !
The past mascara had fixed the curve from the outside of the eyelashes, but "Lash FORMER" is a prescription that fixes the curve from the inside and the outside of the eyelashes and adds "habit", and each time you use it It penetrates and the curve continues.
Furthermore, outer fixing is realized by blending wax which is lighter than water. Penetrating curved fixer ingredients adopted this time is the industry's first attempt to incorporate into mascara!